WORK
HELLO
Min Jee (Brenda) Cho is a multidisciplinary designer that turns thoughts into impactful visual language. She has a strong passion for creative expression which spans across branding, editorial, campaign, and product design.
Ultra Sheer | Sunscreen You Can’t See
Art Direction | Campaign Launch
Inspired by John Cena’s iconic “You Can’t See Me” catchphrase, the ‘Sunscreen You Can’t See’ campaign highlights that while Ultra Sheer® Sunscreen is invisible on your skin, its high-SPF mineral formula delivers powerful, broad-spectrum protection against harsh UV rays. Joining John Cena in the campaign is dermatologist and skin cancer surgeon Dr. Neera Nathan.
This new campaign platform is paired with elevated beauty and product visuals.
Launch Film
Social Films
Beauty & Product World
Mode of Action Video The ‘Mode of Action’ (MOA) video visually demonstrates how the new Neutrogena Ultra Sheer® Mineral Sunscreen works on a scientific level by showing how the perfectly sized mineral actives form full coverage protection with an invisible, weightless finish on one’s skin.
Official Sunscreen Sponsor for Coachella & StagecoachAs the official sunscreen sponsor for the most popular music festivals here in the US, Coachella and Stagecoach, we created festival-focused out-of-home digital and print billboards on the highway and at airports to bring awareness of sunscreen use even when you are enjoying your time feeling the music!
CREDITS
Agency: BBDO NY
Executive Creative Director: Alex Booker // Group Creative Director: Lizzy Ferraro // Associate Creative Director (Design): Azusa Kobayashi, Mikayla LaPierre // Art Director/ Designer: Min Jee (Brenda) Cho // Copywriter: Katherine Peters // Senior Producer: Deirdre O’Sullivan // Production Company: Smuggler // Director: Randy Krallman // Photographer (Beauty/Product) : Barbara Donninelli // CGI Animation: Tendril Studio